In 1970, Uni-President launched a snack-style instant noodle with a seasoning powder packet, designed to be enjoyed both dry or with soup. However, it struggled to compete with the market leader. Determined to create a uniquely flavored instant noodle, then-General Manager Kao Ching-Yuan and the R&D team drew inspiration from traditional Tainan noodle dishes. In 1971, they developed “Uni Noodles,” featuring a distinctive minced pork-flavored oil sachet. Supported by Taiwan’s first-ever instant noodle TV commercial, the product quickly became a sensation and went on to shape Taiwan’s instant noodle market for decades to come.