Within the core of the Taiwanese “Cycling Belt”, RIDEA was born in 2006 with one goal: to design bicycle components that we would be proud to use on our own bikes. And this is not an easy goal, because we are only proud when we design the most advanced parts From the very beginning, we knew that the only way to achieve this goal was by doing ourselves as much steps of the process as we could. Therefore, we do almost all stages of the designing, manufacturing, testing and packaging process for our products in-house. This way, we can control the quality and safety of our products, making sure that what you’ll receive is what we envisioned. Our short, but intense, history has seen the development of multiple quality products that allowed us to grow steadily. As a result, in 2015 we opened a new and bigger facility with state-of-the-art machinery to keep setting the pace of the industry. Welcome to RIDEA, welcome to ride with a great idea.