Founder Margaret Wu is a former beauty editor with many years of experience. She was first introduced to a medical-grade material "Bio-Cellulose", which is used for burn treatment, in a medical seminar. After a series of trials and studies, Ms. Wu released the world's first Bio-Cellulose Mask. She then founded our brand in 2003, with the vision of "cherishing and pampering the skin of all women as our beloved ones." With the spirit of “do nothing or do the best,” she insisted on creating products using only the highest quality resources, including a variety of luxurious ingredients, organic botanical essences and even truffles, to provide our customers with products that are effective, safe, and sumptuous. Such persistence has made the brand famous worldwide and a miracle in the Taiwan cosmetics industry.